UGC, Ratings & Reviews on Websites
Leading the implementation of User Generated Content solutions for global brands
About
As a Project Manager at Bazaarvoice, I led the implementation of the company's User Generated Content (UGC) platform for major global clients. UGC is a powerful tool for e-commerce, as it provides authentic customer testimonials, reviews, and social content that significantly impacts purchasing decisions.
I've worked with over 250 brands, including Air Wick, Bearpaw Shoes, Coca-Cola, Daring Foods, Dulcolax, e.l.f. Cosmetics, Fabletics, Goody Hair, Harley-Davidson, Jimmy Dean, Keurig, Kohl’s, Lay’s, Miracle-Gro, Nature's One, NYP Holdings, Party City Canada, QVC, Savage X Fenty, Shoe Carnival, Snapdragon, Tazo, Stok, True Religion, Wet n Wild, White Claw Zero, Whirlpool, 10 Chattem brands, and 22 P&G brands.
The implementation process involved:
- Coordinating cross-functional teams to integrate Bazaarvoice's APIs and widgets into client websites
- Managing client expectations and requirements throughout the implementation process
- Creating scalable processes for onboarding new clients and ensuring successful platform adoption
- Maintaining detailed documentation and tracking systems in JIRA, Slack, and Confluence
- Troubleshooting technical issues and ensuring smooth deployment
Through systematic process improvements and careful project management, we were able to reduce production errors by 10%, cut operational costs by 20%, and contribute approximately $2 million in revenue growth for Bazaarvoice.
You can see many of these collaborations on the homepage of their websites—scroll to the bottom to view the UGC (User-Generated Content) gallery I helped create. Clicking into the gallery will take you to the product’s page, where the UGC is tagged. On the Product Detail Page (PDP), you'll also find the PDP gallery and Ratings & Reviews section.
Implementation Examples
Partnered with Michael Kors on two major initiatives—first to launch UGC across their site, and later to lead a full redesign a year later. Maintained continuity with the same point of contact while onboarding a new technical team for the second phase. Introduced a Gantt chart-driven workflow to align with the client's sprint cycles and strict deadlines, ensuring a smooth rollout and on-time launch.
Visit Michael Kors
Partnered with Target's internal teams to align on project goals and budget, then collaborated cross-functionally with their social media and development teams to launch a seamless integration of community content and customer reviews. Visit their site to explore the UGC gallery and Ratings & Reviews section—select any item to see firsthand feedback and product experiences.
Visit Target
Led a multi-phase project for C-10, starting with the rollout of user-generated content and followed by a full redesign. Despite early delays caused by extended legal reviews and the challenge of aligning 22 individual brands, close collaboration across the account, technical, and QA teams helped us overcome obstacles. Thanks to this collective effort, we successfully launched ahead of all other P&G brands—setting the standard for what followed.
Visit Cortizone
Collaborated with the client's account team to define the scope and pricing, then partnered with their social and technical teams to successfully implement both User-Generated Content (UGC) and Ratings & Reviews. You can explore their website to view the UGC gallery—click on any product to see detailed reviews and ratings.
Visit Kohl's